FIAT 500 - Prelaunch

Commission by the Limehouse Arts Foundation Truman Brewery, London.
Summer 2007


a FIAT 500, two way mirror film, computer controlled studio lights

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rAndom International was commissioned by the Limehouse Arts Foundationto design and produce the sneak preview of the new FIAT 500 in the Truman Brewery during TENT London . Changing the light conditions within the presentation space changes the appearance of the windows subtly from transparent to entirely mirrored in different areas, hence creating a 'double take' effect for the bypassing audience...

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For more information contact more@random-international.com